Traditional marketing can sometimes be overlooked by companies because of the trends in the marketing industry nowadays. A lot of digital platforms are already present which opened doors for…
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What Is an Introductory Statement?
Saying greetings and pleasantries have been customary for the majority of the population. Whether its meeting new people or connecting with peers, everyone starts off a conversation with the simplest form of hello, a firm handshake, or a bow. Acknowledged as an essential etiquette, doing greetings show politeness and respect on the side of the two people or groups convening for a planned meeting or a leisure activity. Additionally, the act serves as a sign for the beginning of the discussion.
Introductory statements are recognized as the welcoming remarks of an article, report, or speech. As the introduction to the writer’s main point and intention, this section of the document is crucial when it comes to the audiences’ perception of the article or work. In a way, it bridges the listeners and readers to the messages that the creator wants to convey to everyone. Without this portion of the document, the spectators will jump into a pile of confusion and misunderstanding. Moreover, it also encourages the audience to continue flipping through the article or paying attention to the whole duration of the speech.
The Art of Using Catchy Phrases: Attracting the Attention of Audiences
An article claiming that human beings have a lower attention span—eight seconds to be exact—than that of a goldfish has been circulating on the Internet for some time. Strangely, no form of evidence is available to prove this assumed statistic. It seems like it was an intriguing way to capture the eye of the audience. In fact, BBC News busted this attention span myth in 2017. On the contrary, it’s surprisingly evolving. The Kelton Research, in partnership with Prezi, conducted a study about the business professionals’ state of attention. The results revealed that 55% of them take time to read or see stories with engaging content, even with the length of the material. Thus, disproving the eight-second myth idealized by someone else. Now, how do we make sure that our communication tool captivates the attention of the audiences? So, here are the six approaches to creating enticing content for viewers.
Browsing the Pages: The Four Types of Stories
The Bureau of Labor Statistics conducted a study in 2017 to determine the reading statistics in the U.S. According to one result from the survey, Americans aged fifteen and above spend an average of 17 minutes per day reading non-educational and non-work related books daily. Whether for leisure or not, people do dedicate time to look through pages of various reading materials available in the market.
The tone and flow of the introductory statement rely on the type of writing the authors have in store for their respective audiences. Writers who want to ensure that the public receives their intended message have to use the appropriate tools and techniques. So, what are the types of writings that deliver the intentions of authors?
The Narrative Writing
It begins with an account of the story, a take based on the perspective of the author. The entire sequence of events unlocked to show the situation of the main character and the impending ending. In narrative writing, the viewpoint focuses on the narrator and his or her circumstance or good fortune. Some excellent examples of these are trips to other places, meeting extraordinary or famous people, and memorable experiences.
The Expository Publications
From the term expose, this piece of writing centers on defining and explaining a certain topic to the spectators. In a way, some writers use expository essays and articles to divulge a situation or event. Not limited to exposing worrisome information, expository materials are also for describing unfamiliar topics or terms and giving information to the public. Newspapers, magazines, columns, anecdotes, and statistics fall under this category.
The Persuasive Work
Also known as creative writing, persuasive articles try to convince readers and listeners to accept and understand the plight of the author. The writer then provides proof for claims written on the document. In this form of writing, some audience either believe, disregard, or counter the arguments given by the writer. Explanations and opinions on taboo and uncomfortable topics are lead examples for persuasive articles.
The Descriptive Composition
Unlike the previous categories, descriptive works solely concentrate on emphasizing the details of the place, event, person, or thing. The objective here is to paint a vivid and accurate picture on the minds of the audiences. Authors have to be extremely cautious in observing details to make sure they can deliver precise descriptions or information. For instance, an expressive way of writing the character of an esteemed personality or the experience of bungee jumping for the first time—these are examples of this category.
How to Write a Compelling Introductory Statement?
When creating essays and articles, writers promote their work while also endorsing their capabilities to the public. In advertising the article or encouraging people to acquire the materials, the creator has to find options to make the first parts exciting to the future viewer. In conclusion, we have to find the “hook” of the story. According to Think With Google, the first five seconds are the most crucial part of any advertisement—it’s the deal-breaker. Like that, authors should strategize how to catch the attention of the audience.
Step 1: Start with an Intriguing Opening Statement
British author Ken Robinson had a TED talk last November 2019. The lecture, entitled “Do Schools Kill Creativity?” was an informative take on education and the system. However, what really struck out the most is his humorous nine-second one-liner that caught the attention of the viewers. Whether a question, interesting fact, or funny memory, the opening statement makes an impact on the overview of the material.
Step 2: Provide Interlinking Supporting Details
Once the audience is hooked to the material, the writer must provide verified and accurate supporting details to match the content of the article. Doing this shows how well prepared the writer is when he or she was making the material. It also means the author did some research for the document. In addition, details can be business reports, findings, statistics, and sources coming from the interviews.
Step 3: Choose Easy and Understandable Words
Avoiding jargon and unnecessary phrases can make the article well-versed. Remember, publications that are full of fancy terms and sentences will be irrelevant to the public’s eye. Importantly, refrain from including unneeded words in the introductory statement. Writers want their works seen and not ignored by the people.
Step 4: End with a Lasting Impression
An exceptional opening remark requires an outstanding ending, a lasting impression. With that, authors should choose how to end the article with statements that are timely and relevant. Some writers end the publication with a rhetorical question, and others decide to conclude the work with reference quotes. No matter the decision, the content should be coherent and consistent with the theme of the article.
FAQs
How do I transition my introductory statement to the next part of my article, speech, or reports?
Transitioning continues to be one of the major problems of many writers. A remedy to this ongoing dilemma relies on the flow of the writer’s sentences. The creator should first check the direction of the paragraphs before choosing the right transition word. To avoid confusion, you should identify the different transition types.
Can introductory statements be part of business reports?
Yes, it can be part of the report. The introductory statements in a business report contain the details about the business like press release information, registration rights agreement, and annual company reviews. It can also include important dates to remember. However, do note that most introductory statements depend on the goal of the company. So, this page can vary according to the preference of the enterprise.
Do I need a roadmap when making an article?
Most of the time, writers create a roadmap to outline the contents of the article. For instance, when writing the conceptual framework and theoretical framework in a thesis, a roadmap is useful in laying out the direction of the study.
Can I write an introductory statement in two sentences only?
The formation of the statement depends on the topic. However, four to six introductory sentences can work for the first part. Writers have to be sure that the initial statement covers the summary of the essay, research, or business report.
A publication without introductory statements is like losing an essential vein in the content and structure of the material. Although the section appears small because of the sentence formation, it’s the concise version of the information within the article, making it essential as any other part of the writing. So, when you’re about to craft an essay, report, assessment document, and research material, do include a well-rounded and professional introductory statement to engage the audience.