American voting and women’s rights activist, Lou Fannie Hamer once said “If you do not speak out, ain’t nobody going to speak out for you.” She meant that you can put in some good words to let people get where they want to be by endorsing them. If you ask different persons as to what it means, they could have different answers. Depending on the context of its use, an endorsement statement can have various meanings. Find out more about it below in this article.
If you ask a business owner what an endorsement letter is, his or her answer would not be the same as what a marketing manager would say. In the business industry, an endorsement can be amendments to contracts or documents, such as health insurance policies, driver’s licenses, or rental agreements. On the other hand, an endorsement is also a public declaration of support for a person, product, or service. For example, Lebron James endorses a pair of Nike shoes in a commercial because he is an NBA player.
Based on a report published by Statista, 16% of all internet users aged between 16 and 24 years discovered new brands through celebrity endorsement during the first quarter of 2017.
Meanwhile, the Tiger Shark Studio found out that 20% of all advertising features a celebrity because it increases trust. Also, a brand can experience a 20-40% sales increase if they use celebrities as their endorsers.
Because an endorsement can be different depending on how it is being used, it makes sense to be familiar with its different types. There is no generic endorsement statement that you can use during a job application process and in a product launch. Hence, a new version of an endorsement statement must be written in order to fit in every process. Below are the types of endorsements you should know about.
Writing an endorsement letter is a bit of a chore. But if you want to endorse someone whether, for a job or an award, it is important to do it the right way. Because of that, it is best to ensure that the endorsement contains the right information to help vouch for the candidate’s qualification. Below are tips for writing an endorsement statement.
As an important business document, you should strive for formality in writing the endorsement statement. Begin with a strong introduction. And elaborate on your ideas in the body. Always use simple words so that it is easy-to-understand. Using hifalutin words can confuse the readers. Thus, avoid jargon and unfamiliar language.
Examples of the person you are to endorse accomplishments are useful. With this, you can support your claims why that person is qualified for an award or job position. If you want to create a greater impact, you can tell a story or compose an anecdote.
As much as you want to write more, it is essential to stay on topic. The tendency of writing a lengthy endorsement is that it might touch subjects that are not necessary. To avoid this, outline your ideas before filling in the supporting details. Or you can start with freewriting and edit the statement later on.
In addition to the third tip, be specific with the ideas you want to put across. If you want to convey the right message to your readers, be concise and select the right words. The last thing you want is to mislead the statement’s readers. Once you are done, review the statement before sending it. And make necessary adjustments if needed.
Yes, they can. In fact, 16% of all internet users aged between 16 and 24 years discovered new brands through celebrity endorsement during the first quarter of 2017 according to a report published by Statista.
An endorsement can confer on a brand a bigger image, and if the advertising uses the current celebrities and personalities, the endorsement can last longer.
Even if you can pave your way to get your dream job or be a part of a high-end marketing team, endorsement statements can make it come through a little faster than you can imagine. For more endorsement statement templates, visit our website and discover different stencils suitable to every business needs.
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